Community Health Network Foundation — Giving Gig 2026 "Why We Are Here" Video

Background

The Giving Gig is an annual fundraiser hosted by the Community Health Network Foundation. All money raised go towards the Oncology Patient Assistance Fund, which helps support patients’ access to food, medicine, transportation, and more as they undergo treatment. Beginning in 2025 and continuing into 2026, MKR designed and executed a full suite of materials for Giving Gig, including a new logo and visual identity, on-site signage, promotional ads, photography, video, social media content, and a music video.

As part of the 2026 Giving Gig, I had the privilege of editing “Why We Are Here,” a video played to the 1,000+ donors, guests, and hero patients present at the event. This video explains what the Giving Gig is all about: showing up for and supporting patients receiving treatment from Community Health Network MD Anderson Cancer Center. The oncology patient assistance fund helps provide patients and their families a sense of stability during a time in their lives where everything else feels uncertain. It is the goal of this video to center the patient experience, contextualize the reason for gathering at this event, and communicate the importance of supporting such a meaningful cause.


Roles and Responsibilities

  • Oversaw recording of interview and b-roll throughout production, ensuring third-party production team captured all necessary content within the allotted timeframe

  • Coordinated with DP on footage transfer to external hard drive

  • Edited concise, compelling video under guidance of MKR Vice President of Production Sam Hanover and Creative Director Michael Griffith

  • Coordinated approval process with interview subject LaToya Toliver, LCSW, and client, as well as transfer of final file to event team


The Final Product


Wisconsin Homeless Veterans Initiative Production

Background

As Associate Producer at MKR, I was lucky enough to lead a video production for one of our pro bono clients, the Wisconsin Homeless Veterans Initiative (WHVI) in October, 2025. This production was part of a larger rebrand for the organization, which was previously known as the Milwaukee Homeless Veterans Initiative (MHVI). The goal of this project was two-fold: 1) to reach a wider audience of veterans across the state who could benefit from the organization’s resources, and 2) to garner additional awareness and support from prospective donors looking to support a meaningful cause.

Pre-Production

Pre-production began with many fruitful conversations with Executive Director of WHVI Debbie Buchanan to align on a common goal and scope for this project. Veteran stories emerged as central to our creative direction and, more specifically, how WHVI changed veterans’ lives for the better. With support from Debbie and her amazing team of social workers, we connected with four veterans who were generous enough to share their time and stories with us: Crystal, Jamira, Charles, and Lee.

Given the sensitive nature of these folks’ stories, it was crucial that our production team intentionally take steps to ensure they felt comfortable from the early stages of pre-production all the way to production wrap. With this in mind, we coordinated brief pre-interviews with each of the veterans in the weeks leading up to production. These pre-interviews allowed us to introduce our team, share interview questions with the veterans, chat through any pertinent production logistics, and above all, set a relaxed tone for the entire production process.

Production

Production for this project was a fast, furious, and fulfilling three days with a small but mighty production team. I served as Producer and B-cam operator, while my colleagues Justin Pyles and Graham Chaney served as Director of Photography and Interviewer, respectively.

Justin and I traveled up to Milwaukee on a Wednesday morning and returned to Indianapolis Friday evening. Our first day was spent driving north, scouting the WHVI headquarters with Graham, and collecting b-roll of the larger Milwaukee area. We spent the following two days capturing interviews and b-roll with Debbie and each of the veterans, plus textural shots of WHVI headquarters. We finished the week with nearly 400 GB of footage and a lot of ideas around how to best share the WHVI story with the wider Wisconsin community. Debbie and her team couldn’t have been lovelier to work with, and it was an honor to hear firsthand accounts of how Jamira, Charles, Crystal, and Lee connected with the wonderful organization that WHVI is.

Post-Production

In addition to producing this video for WHVI, I had the privilege of editing the finished product together. I spent several weeks organizing and getting to know the footage so I could carve out a meaningful story that accomplished all of WHVI’s goals. With guidance from my boss Sam Hanover, Vice President of Production at MKR, and Creative Director Michael Griffith — not to mention final approval from Debbie and her team — we arrived at a video that communicates how WHVI advocates for the local veteran community and why it’s a cause worthy of support.

Behind the Scenes

Community Health Network — 2025 MD Anderson Cancer Center Campaign Production

Background

Community Health Network MD Anderson Cancer Center combines the expertise of MD Anderson with the attentive local care of Community to provide state-of-the-art treatment for oncology patients. Each year, MKR Agency partners with Community MD Anderson to tell real patient stories across video, print, OOH, and digital mediums. Our goal is to communicate that Community’s care team is a consistent source of support and stability for patients and their loved ones when everything else feels uncertain.

Role and Responsibilities

Associate Producer, MKR

  • Coordinated wardrobe, location, and scheduling with patient subjects for all interview and b-roll footage capture

  • Managed location, scheduling, and other production logistics with third-party production company, ensuring we did not go overtime

  • Collaborated with client to schedule footage capture with 30+ caregivers on Community Health Network campus across 5 days

  • Partnered with third-party editor throughout post-production process to ensure timely delivery of assets for multiple rounds of internal and client feedback; and brand voice and quality standards


Janillia’s Story

Byron’s Story

Jessica’s Story

Community Health Network MD Anderson Cancer Center Partnership Story

Community Health Network — 2025 Brand Campaign Production

Role and Responsibilities

Associate Producer, MKR

  • Coordinated wardrobe, location, and scheduling with patient subjects for all interview and b-roll footage capture

  • Managed location, scheduling, and other production logistics with third-party videographer

  • Collaborated with client to schedule footage capture on Community Health Network campus with caregivers

  • Partnered with local composer to create a unique track for this campaign that aligned with brand voice and campaign messaging

  • Scheduled and sat in on live editing sessions with third-party video editor; provided feedback to ensure alignment with client messaging goals


The Final Product

Community Health Network Foundation — Giving Gig 2025

The Background

The Giving Gig is an annual fundraiser hosted by the Community Health Network Foundation. All money raised goes towards the Oncology Patient Assistance Fund, which helps support MD Anderson Cancer Center patients’ access to food, medicine, transportation, and more.

Beginning in 2025, MKR designed and executed a full suite of materials for Giving Gig, including a new logo and visual identity, on-site signage, promotional ads, photography, video, social media content, and a music video.


2025 Roles and Responsibilities

Associate Producer

Concepting

As part of MKR’s creative team, I had the joy of helping to concept potential themes for this event, and I was positively overjoyed when the client moved forward with my concept. It was so fun and so special to see that idea come to life in such a meaningful way.

Giving Gig was sheduled for June 21, the first day of summer and the longest day of the year. Inspired by the event date and headlining musical artist Sheryl Crow, I saw this fundraiser as a wonderful opportunity to lean into two of her biggest hits — “Soak Up the Sun” and “All I wanna Do.” Community Health Network differentiates this event from typical fundraisers by branding it as a “fun-raiser.” This moniker tied in nicely with Sheryl Crow’s lighthearted lyrics and sound; additionally, it set the perfect tone for kicking off summertime and all the joy that comes with it: warm weather; longer, lighter days; bright, citrusy colors; the beach + pool; palm trees; concerts + upbeat music; time with family + friends. Giving Gig grants friends of Community Health Network the opportunity to soak up the fun, the support, and the impact of such a special event. It’s also an opportunity for donors to be sources of warmth, light, and hope for all those who benefit from the Oncology Patient Assistance Fund.

After these initial brainstorming meetings, MKR’s talented team of creative directors and designers ran with the concept, and it evolved into a theme we called, “Ready to Shine,” defined by bright + vibrant colors, tropical motifs, and the sunshiney faces of the patients being honored at the event.

Deliverables

As Associate Producer, I worked alongside our client partners, MKR’s Vice President of Production, and the lovely team at Sport Graphics to coordinate the design and installation of all event signage. This signage included banners, posters, programs, t-shirts, and more.

Social Media Management

Throughout the fundraiser, I managed all Facebook, Twitter, and Instagram in-feed posts and stories for our Community Health Network clients. This process involved capturing photos and videos of the guests, hero patients, speakers, volunteers, live auction, and musical performances to pair with pre-drafted copy. I also monitored audience engagement throughout the evening, responded to comments, and amplified organic posts from the donors and organizers present at the event. It was an honor to capture these key moments and to be trusted with the social media keys, especially considering it was my first Giving Gig experience.


Event Videos

Community Health Network — 2025 Pregnancy Campaign Production

Role and Responsibilities

Associate Producer, MKR

  • Collaborated with Community Health Network team to coordinate pre-interview with patient subject Brittany as a way to introduce our team, familiarize her with the interview questions, and most importantly, ensure her comfortability throughout the production process

  • Coordinated wardrobe, location, and scheduling details with client, patient family, and third-party videographer for all interview and b-roll footage capture

  • Edited video in accordance with client scope and goals, namely: 1) communicating the personalized care with which Community Health Network treats their patients, 2) highlighting Community’s NICU, which is uniquely in the same building as their maternity suites, and 3) helping Brittany to tell her story with the respect and sensitivity it deserves

  • Transformed longform video into several 30- and 15-second cutdowns and resizes optimized for trafficking across social media channels; captioned for accessibility

The Final Product

MKR Agency Social Media

All of the below videos I had the joy of producing and/or editing in collaboration with our social and creative teams for MKR’s social media channels. Each was a fun opportunity for whimsy, creativity, and exploration of brand voice.


Cookie Decorating

This particular video is near and dear to my heart because it granted me the opportunity to give folks a sneak peek into one of the ways I like to engage my creativity outside the office! It was a fun challenge for me, especially as someone who feels much more comfortable behind the camera than in front of it. As producer, editor, and on-camera talent, I really got to make this video my own, and it was a sincere joy to share it with my colleagues and loved ones. It also remains MKR’s most highly viewed + engaged with Instagram post!

Agency Debates: Holiday Movie Edition

Republic Airways Plane Pull 2026 Branding Reveal

Agency Debates: Holiday Songs Edition

Agency Debates: Fonts Edition

Agency Debates: Scary Movies Edition

Snickers Commercial Review

First Day of Summer

Community Health Network — 2024 MD Anderson Cancer Center Campaign Production

Background

Community Health Network MD Anderson Cancer Center combines the expertise of MD Anderson with the attentive local care of Community to provide state-of-the-art treatment for oncology patients. Each year, MKR Agency partners with Community MD Anderson to tell real patient stories across video, print, OOH, and digital mediums. Our goal is to communicate that Community’s care team is a consistent source of support and stability for patients and their loved ones when everything else feels uncertain.

Role and Responsibilities

Associate Producer, MKR

  • Coordinated wardrobe, location, and scheduling with patient subjects for all interview and b-roll footage capture

  • Managed location, scheduling, and other production logistics with third-party production company, ensuring we did not go overtime

  • Collaborated with client to schedule footage capture with 30+ caregivers on Community Health Network campus across 5 days

  • Partnered with third-party editor throughout post-production process to ensure timely delivery of assets for multiple rounds of internal and client feedback; and brand voice and quality standards


The Final Product: Sara’s Story


The Final Product: John and Gayle’s Story

Bielinski Homes Built for Life Campaign Production

Role and Responsibilities

Associate Producer, MKR

  • Collaborated with client and MKR team to scout VO and acting talent

  • Coordinated all production logistics — i.e., location, scheduling, tech and location scouts, wardrobe, craft services, etc. — with client, hired talent, and third-party production team

  • Managed timeline throughout day of production to avoid overtime hours

  • Ensured that all deliverables — video, photography, and radio spots — met quality standards set by MKR and expectations set by client

  • Edited two 15-second TV spots — “Built for Foodies” and “Built for Family” — in accordance with client goals and scope of project

Final Product

Brebeuf Jesuit Capital Campaign Video Series

Position: Assistant Director of Marketing and Communications, Brebeuf Jesuit Preparatory School

The Final Push to the Capital Campaign Goal

The B-T-S Story

This particular video was multi-purpose:

  • Fundraising: We needed something warm-and-fuzzy that would tug at the Brebeuf community’s heartstrings (and wallets) at our annual Bistro fundraiser. After all, we had a Capital Campaign goal to reach!

  • Admissions: We wanted a video we could share with prospective families to communicate what it feels like to be a student at Brebeuf Jesuit, directly from the mouths of current Brebeuf students.

With productions like this, my boss Mike and I usually had a clear concept before we began—for instance, students read letters written to them by their teachers, or we’d hang a giant sheet of paper in the hallway and invite students to write “What Brave Looks Like” to them. This project…was a different story.

Even after a full week of brainstorming, we really didn’t know what this video would turn out to be. We went into filming day with nothing more than a few interview questions for our students and the smallest glimmer of hope that everything would fall into place. 

One of our questions was fill-in-the-blank: “To me, Brebeuf is ______.” Without prompting and completely independently from one another, not one, not two, but three of our students responded to this question with, "home." This isn't language we've ever used to describe Brebeuf. Community? Definitely. That students feel "known" here? Absolutely. But "home?” Not even once. So it was absolutely remarkable to us that our students responded this way. How amazing is that? 

Please enjoy hearing from Madison, Quin, Malia, Savannah, Max, Abby, Alex, Ahmed, and Ethan about what Brebeuf is to them!


The videos below followed “Brebeuf Is…” in a series of campaign messages we shared with the Brebeuf Jesuit community via email and social media to update them on our progress and to encourage additional giving in pursuit of our $15 million goal.



"You Will Be Known Here" Video Project

Originally published November 24, 2019

Position: Freelance Marketing Consultant

Description: Each school year, it is a tradition at Brebeuf Jesuit for a member of the faculty/staff community to write a personalized, handwritten note to a graduating senior to share words of love, encouragement, and well-wishes for the future. For this video project, the production team captured this special surprise unfold and asked a select number of students to read their letters aloud on camera. Students also answered interview questions that encouraged them to reflect on their high school experience and what it meant to them.

Though I did not yet work full-time at Brebeuf at the time of recording, I had the opportunity to package footage from this special moment into a video for the Admissions Office share with prospective families. As a Brebeuf alumna myself who felt truly known and valued in the warmth of the Brebeuf environment, it was a joy to tell this story and share it with middle school students who were discerning where to spend their next four years. When families are searching for a high school for their children to attend, they want to know what to expect: What does the day-to-day student experience look like? Will my student be cared for here, or will they get lost in the crowd? What is the student-teacher relationship like?

This video is designed to provide answers to precisely these questions and others like it. And who better than graduating Brebeuf students to share what life at Brebeuf is like? It’s a place where you will not only receive a wonderful education - it’s a place where you will feel truly known by students, teachers, and staff, alike.

Views: 2,113 and counting

"60ish Seconds With..." Social Media and YouTube Series

Position: Assistant Director of Marketing and Communications, Brebeuf Jesuit Preparatory School


The Background

The backstory to these videos makes them even more ridiculous than they already seem on the surface. Especially post-pandemic, students, teachers, and families felt extra tired and drained, and who can blame them? In response, my lovely boss Mike Higginbotham was relentless in trying to come up with some sort of silly, lighthearted video series to re-energize our community. So, we did what only the most logical of marketing professionals would do in this situation: we bought a prize wheel off of Amazon, of course!

First came the prize wheel, then came the questions:

  • How on Earth does one incorporate a prize wheel into school-related videos in a way that makes sense?

  • What prizes does one include on a prize wheel?

  • How does one get the Gaming Commission to approve a prize wheel?

I wish I were joking when I say Mike and I spent months trying to get this project off the ground, but that is precisely why they pay us the big bucks! After weeks of very serious meetings between Mike, me, Mike’s boss Jamie, and Brebeuf’s amazing Controller Chloe - who so graciously worked with the Gaming Commission to get us the green light for our crazy idea - we were ready to go!

The Framing

As we started filming these videos, we framed them as a fun way not only to celebrate Brebeuf’s recent 60th anniversary, but also to see what we could learn about Brebeuf faculty and staff members in about a minute's time. That being said, we didn’t want to be limited by a strict 60-second rule, so we slapped an “ish” onto the end of our timer for added flexibility. Thus, the 60ish Seconds With concept was born!

The Interviews

Our goal was to get to know our faculty and staff beyond the walls of the classroom. With this in mind, interviews involved a series of hard-hitting, journalistic questions, including, but certainly not limited to:

  • Would you rather fight 100 duck-sized horses, or 1 horse-sized duck?

  • What is the most ridiculous thing you believed as a child?

  • What does your perfect sandwich look like?

And as a way for us to thank each of our interviewees for spending time with us, they had the distinct privilege of spinning the world-renowned, state-of-the-art Brebeuf Jesuit Prize Wheel.

The Outcome

We posted these videos across YouTube, Facebook, and Instagram, and they turned out to perform best on Instagram reels.

Here’s the interesting part: this series was uniquely effective at engaging an audience that is notoriously difficult to engage: members of the classes of 2017-2022. We routinely received comments and messages from recent graduates sharing how much they loved these videos, how much they missed Brebeuf, and how much they loved Mrs. DeMoss’s or Mr. Mayer’s classes when they were students. It was an unexpected outcome for this series that was really exciting to see!


The Videos

Total views on YouTube + Instagram: 4,927 and counting

Total views on YouTube + Instagram: 7,864 and counting

Total views on YouTube + Instagram: 3,850 and counting

Total views on YouTube + Instagram: 4,336 and counting

Total views on YouTube + Instagram: 4,067 and counting

Total views on YouTube + Instagram: 4,236 and counting

Total views on YouTube + Instagram: 3,688 and counting

Total views on YouTube + Instagram: 2,954 and counting

Total views on YouTube + Instagram: 3,897 and counting

"A Mindful Approach to Education" Article

Original article in Bylines, a magazine published annually by Brebeuf Jesuit Preparatory School

Position: Freelance Marketing Consultant

The lights are dimmed, yoga mats blanket the classroom floor, and soft piano music plays as students take a collective breath, and Brebeuf Jesuit teacher Michelle Martin begins to lead a guided meditation.

“We’re going to take a deep breath in, and slowly let it out...Focus on the space in between your in-breath, and your out-breath...I invite you to imagine a bright light above you that pushes out any tension or stress...and just for a moment, allow your body to sit in this peace.”

Michelle, who has been with Brebeuf for 13 years, boasts an inspiring 26 years as an educator. She currently serves the Brebeuf community as a French teacher, immersion trip coordinator, and most recently, mindfulness teacher.

“My absolute favorite thing about my role at Brebeuf is that my position isn’t limiting,” Michelle shared. “We are encouraged to stretch ourselves professionally.”

The teacher certainly took this encouragement to heart by completing over 200 hours of mindfulness certifications through the International Mindfulness for Teachers Association (IMTA). This rigorous accreditation process involves studies in the history, science, and secularization of mindfulness; cultural competency, i.e., diversity, equity, and inclusion; and contemporary applications of mindfulness in fields such as education, prison, medicine, and business. It also includes personal mindfulness practice, a practicum, training under the supervision of a mentor, and two one-week silent retreats.

All of this hard work informs the mindfulness initiative Michelle has brought to the Brebeuf community. But what is mindfulness?

“There is a misconception that mindfulness entails ridding yourself of all thoughts,” Michelle said. “This is not true. The best definition [of mindfulness] that I have come across is from Jon Kabat-Zinn, Ph.D., who is the founding executive director of the Center for Mindfulness in Medicine, Health Care, and Society at the University of Massachusetts. He defines mindfulness as the ‘awareness that arises through paying attention, on purpose, in the present moment, non-judgmentally.’”

Numerous studies have shown that establishing mindful practices may lead to decreased stress and anxiety, better sleep, increased ability to regulate difficult emotions, deeper empathy and understanding of others, higher levels of well-being, and greater appreciation for the interconnectedness of the world. These findings carry important implications for the ways mindfulness may benefit Brebeuf students, especially given the rise of mental health challenges among American teens.

“Teenagers are under a variety of stresses that come not only from physical and cognitive changes, but also the mixed messages they receive through social media, the way they are ‘plugged in’ all the time, and the changes in the current university landscape,” Michelle explained. “Messages insisting [that students] need to do more and be more bombard them every day, and life has become a competition for them. Mindfulness teaches teenagers to set more realistic expectations for themselves, to be patient with themselves, and to feel loved and accepted.”

Michelle’s one-credit, one-semester Mindfulness 1 and Mindfulness 2 elective courses teach students how to be in the present moment and see things from more constructive perspectives. The curriculum employs meditations, games, reflections, and short readings to teach strategies for increased relaxation, improved focus and concentration, and management of difficult emotions. Lessons include “Mindful or Mind Full Living,” “Eating Meditation,” “Mindful Messaging and Social Media Use,” “Meeting and Navigating Difficult Emotions,” “Dial up the Gratitude,” and “Self-love and Appreciation.”

When asked why they love Michelle’s class so much, her Mindfulness 2 students were quick to describe her as “an advocate,” “an angel,” and “the nicest person you will ever meet in your entire life.” Many shared that her classes help them feel calmer in stressful situations and happier in their daily lives. They described a newfound ability to de-stress before tests, drown out background noise, and tune more deeply into their five senses through mindfulness. Whether it means taking three deep breaths before a presentation, practicing gratitude, or becoming aware of the way they respond to certain social situations, Michelle’s students can use these mindful practices throughout their lives to be more present, listen more actively, and manage everyday challenges with greater ease.

Not only has mindfulness impacted the lives of Brebeuf students, but it also continues to play an important role in Michelle’s own life, as it helps her to be authentically herself.

“I find that when I am being mindful, I notice a difference from within myself,” she reflected. “I feel more in tune [and] more gentle with people, nature, and the world. I am more aware that everything I say or do has an impact on the energy in the universe.”

Michelle’s initial interest in mindfulness came in response to an experience she had nine years ago sitting on her back patio.

“At the time, I had no clue as to what I was experiencing or how it happened, but for just a few moments, my mind became quiet, and a deep sense of peace washed over me,” she recounted. “It is difficult to put into words, but the best way I can describe it is to say that I felt as if my soul was one with everyone and everything in the world, and the idea of separation did not exist.”

Today, she strives to live mindfully in as many moments of the day as she can, practicing formal meditations and setting her phone to chime throughout the day to remind her to breathe and be present. Michelle recognizes, however, that mindfulness is not always easy.

“My first piece of advice for beginners is to be patient with yourselves and to not focus on achieving a goal,” she said. “That is the opposite of what a mindful practice is.”

She recommends a number of apps including Insight Timer, which features more than 28,000 free meditations for a variety of experience levels, spiritual backgrounds, and purposes from managing anxiety, to aiding sleep, to fostering creativity, to building confidence, and more.

Michelle plans to pursue further mindfulness study, specifically on the largely unexplored topic of the role mindfulness plays in equity, inclusion, and anti-oppression education. She also wants to explore whether teaching mindfulness to both educators and students could reduce the rate of educator compassion fatigue, as 40 to 50 percent of teachers leave the profession within their first five years, according to the U.S. Department of Education.

Michelle continues to have a positive impact on her students and the larger Brebeuf community with her mindfulness initiative, and we are grateful for her dedication and hard work!