Community Health Network — 2024 MD Anderson Cancer Center Campaign Production

Background

Community Health Network MD Anderson Cancer Center combines the expertise of MD Anderson with the attentive local care of Community to provide state-of-the-art treatment for oncology patients. Each year, MKR Agency partners with Community MD Anderson to tell real patient stories across video, print, OOH, and digital mediums. Our goal is to communicate that Community’s care team is a consistent source of support and stability for patients and their loved ones when everything else feels uncertain.

Role and Responsibilities

Associate Producer, MKR

  • Coordinated wardrobe, location, and scheduling with patient subjects for all interview and b-roll footage capture

  • Managed location, scheduling, and other production logistics with third-party production company, ensuring we did not go overtime

  • Collaborated with client to schedule footage capture with 30+ caregivers on Community Health Network campus across 5 days

  • Partnered with third-party editor throughout post-production process to ensure timely delivery of assets for multiple rounds of internal and client feedback; and brand voice and quality standards


The Final Product: Sara’s Story


The Final Product: John and Gayle’s Story